Wieden + Kennedy - Culture Clock | March 2004

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Our Clock installation, developed for W&K's reception area at their new London Headquarters, allows them to showcase their work, alongside cultural inspiration materials, to agency visitors and clients in a way that's far more involving than sticking a showreel on a telly.

The projected installation dynamically arranges images, text messages and video in the form of an old-school analogue clock mechanism, which perpetually moves to present new content at regular time-based intervals.

A simple admin tool allows W&K to easily keep the Clock updated, so they can quickly add new visual stimulus and portfolio pieces - created for their top-flight clients including Nike and Honda - as they become available.