An in-store film promoting Nokia's new Active range - our brief was to help define the essence of the collection in a way that broadens the definition of sport to Nokia's customers.
Concentrating on the movement of athletes from Parkour, Yoga and Dance, our film attempts to embody the mindset of the sportsperson and explores the relationship between individuals and their environment - the arena of mental and physical endeavour. The film ran in a number of flagship Nokia stores worldwide.