Yota Play is a brand new on-demand TV and movie service from Russia’s favourite brand Yota.

Introduced to showcase the powerful potential of Yota’s new, hyper-powered, 4G internet network, Play is way, way more than your average online video store.

Designed uncompromisingly around the insight that recommendations from those we know and trust are still the most potent influencing factor when helping us to discover the things we then go on to watch, Play puts social discovery of content right at its very core...and then some.

Enabled via a nifty integration with Facebook, this elevates Play way beyond the catalogue based paradigms adopted by rivals. Play really is a TV and movie service for the modern, socially connected generation then.

As the lead user-experience and design firm, our role on Play has been substantial. Not only did we conceive the Yota Play brand identity, but we also envisioned and designed a truly cross platform experience by creating each and every interface for web, iPhone, iPad and Connected TVs with many more devices to follow soon [including  Android]. All of which will be available here as soon as soon as NDAs allow...